This is quickly becoming my favorite Superbowl tradition - Will Ferrell's Old Milwaukee ads, which air only in a handful of tiny markets.  It's brilliant - while everyone else is paying 3.8 million dollars for 30 seconds of Superbowl ad time, Old Milwaukee gets publicity and millions of online views for peanuts.  

Last year's ad (shown below) aired only in North Platte, Nebraska.  This year's ad aired in three markets - Sherman, Texas, Ardmore, Oklahoma, and Glendive, Montana.  I've never heard of any of these places:

That was... weird, but I like weird.  Here's last year's ad, if you missed it:

BACK TO THE MATTSPACE!!!